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2016 Joint Conference Education
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Attendee List  Hotel & Travel • Optional & Social Activities 

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 • Schedule • Sponsors




Pre-Conference Workshop

Value-Added Technical Services: The Illustrated Fastener - $149
Wednesday, March 2 - 1:00-5:00 pm

Presented by the Fastener Training Institute®

A picture is worth a thousand words and a great fastener illustration is worth way more than you will ever have to pay for it.

Today’s fastener users want to see what your product looks like and how your solutions work.  They want it to be clear, they want it to be concise, they want to be entertained by it, and they want their socks knocked off.

If you don’t think so, just look at the resources catalog houses and engineered fastener suppliers pour into their ecommerce illustrations and animations.  Photographs and movies work ok, but they have limitations and can be expensive to produce and edit.

This program will show you what is available for producing compute-generated graphics that can be used for:

  • Web sites
  • Catalogs
  • Animations
  • Solid models
  • Engineering drawings
  • Package and label illustrations
  • Stress analysis
  • Simulations
  • Illustrated parts breakdowns
  • Assembly instructions
  • Training materials
  • CAD Manufacturing
  • and many other value-added capabilities that will distinguish you and your products from every other fastener supplier.

Traditionally, fastener companies have been late adopters of computer technologies.  But even with our late-adopter culture, until recently computer graphics were out of reach for most fastener suppliers in terms of investment and qualified personnel. Today there is no reason for any fastener supplier not to bring exceptional illustrative communications to their presentations, their web sites, their catalogs and brochures, and to their customers who know the value of a knock-your-socks-off picture. If you are involved with product development, or you consider yourself a solutions provider, you are at a severe competitive disadvantage if you are not utilizing advanced graphics technologies.

  • It’s easier than you think.
  • It’s more cost-effective than you think.
  • It’s more important than you think.
  • It’s a lot of fun.

Attend this program and get up to speed on this essential technology and find out how a stunning graphic can help get you in the door, get the business, and most importantly, add the kind of value that helps you keep the business.  

There is a separate registration fee ($149) for this session.  Attendees are not required to register for the conference in order to participate.

Added bonus: Be among the first to register and submit a product or assembly for us to illustrate during the program.

Carmen Vertullo is a manufacturing engineer and a trainer for the Fastener Training Institute. He is the founder of Carver Consulting and the Carver FACT (Fastening Applications Consulting and Training) Center in San Diego, California.


Conference Education

Introduction to Value-Added Selling
Thursday, March 3 - 9:00-10:45 am

Tom Reilly, who literally wrote the book, Value-Added Selling, will present two great sessions at this conference.  The first presentation is geared specifically to corporate managers and business owners. In this session, you’ll learn why value-added selling is a viable go-to market strategy and how to communicate this message effectively to your customers. In addition, you’ll learn ways to change those customer conversations and guide them down a path of value, not price. The focus for this presentation is how to avoid price resistance and communicate value effectively.

Click here to watch Tom's introduction to this topic.

Tom founded Tom Reilly Training to focus on spreading the value-added philosophy in sales and management. His dedication to and focus on this philosophy has earned Tom the global reputation as the foremost authority on value-added selling. His motto is simple: add value, not cost; sell value, not price!


Attracting and Retaining Millennial Employees in the Fastener Industry
Thursday, March 3 - 11:00-11:45 am

Melissa Patel (Field) and Bryan Wheeler (Star Stainless Screw) will present data from the comprehensive 2015 survey conducted by the Young Fastener Professionals association.  Additionally, they will be joined by NFDA president Casey McIlhon (Assembled Products) for an overview of the new mentor program launched by NFDA and YFP: Advancing Individuals through Mentoring (AIM).


Business Owners Forum and Business Executives Forum 
Thursday, March 3 - 2:30-4:30 pm

Two different sessions: one for business owners and one for your company's key executives. You and your peers will share experiences and solutions in a frank interchange. You can submit topics for discussion in advance or jump in during the session.


How the Intersection of Technology and Manufacturing is Driving Innovation and Creating New Challenges
Friday, March 4 - 9:00-10:15 am

Today’s manufacturers are also technology companies. Transformative technology trends, from  3-D printing to the internet, are changing the way these firms and their customers do business.  And, this change is impacting large OEMs and their entire supply chain from design to delivery.

Cybersecurity, intellectual property protection, data privacy, and advancements in cloud computing technology have triggered policy debates in Washington that no longer just impact Silicon Valley. At this session you’ll learn more about how the decisions made in Washington are impacting the adoption of technology throughout the manufacturing supply chain.

Click here to watch an introduction to this topic.

Brian Raymond is Director of Technology and Domestic Economic Policy at the National Association of Manufacturers (NAM).  He works with NAM members and Congress to shape and advance pro-manufacturing positions on technology policy issues.  Previously he was with IBM in their Washington office as part of the company’s government relations team.  Raymond began his career at TechAmerica working on domestic policy issues. Immediately before joining NAM, Raymond was the deputy chief of staff for a member of the U.S. House of Representatives where he was responsible for technology and telecommunications issues.


Crush Price Objections
Friday, March 4 - 10:30-11:30 am

In Tom Reilly’s second conference presentation, he’ll provide a tactical approach to handling price resistance. You’ll learn how to persist when buyers resist. Tom will demonstrate six proven methods for framing powerful responses to those price objections, and with this information you’ll be able to hold the line on pricing.

Tom founded Tom Reilly Training to focus on spreading the value-added philosophy in sales and management. His dedication to and focus on this philosophy has earned Tom the global reputation as the foremost authority on value-added selling. His motto is simple: add value, not cost; sell value, not price!


3020 Old Ranch Parkway #300
Seal Beach CA 90740
Phone: 562-799-5519 Fax: 562-684-0695

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